You know who's totally awesome, still? Roger Ebert. Consider his review of "He's Just Not That Into You." (that's a link to the whole review)
Some choice excerpts:
"Ever noticed how many self-help books are limited to the insight expressed in their titles? You look at the cover, you know everything inside. The rest is just writing. I asked Amazon to "surprise me" with a page from inside the best-seller He's Just Not That Into You, and it jumped me to page 17, where I read: "My belief is that if you have to be the aggressor, if you have to pursue, if you have to do the asking out, nine times out of 10, he's just not that into you."... I have tried, but I cannot imagine what was covered in the previous 16 pages of that book. I am reminded of the book review once written by Ambrose Bierce: "The covers of this book are too far apart."
And then he gets started on the movie. Really, you should read the review, if only to learn about Ebert's idea for a self-help book called "If Some Guy Says He Loves You, Check It Out."
Except I guess I just told you about that.